“Whoever controls the media controls the mind”

For the subject Writing for Radio and Television

Controlling the minds of the people? Unattainable as it may seem. Somehow it can be manipulated through the use of media as hypnotic means.

Watching television at least five hours could make you feel asking for more, approximately an eight-hour in front of the television felt an exhausted mind and of the body.

The media, pertaining to television, radio and internet, feeds in information to us whether we like it or not. The information has being given to us conversationally. Turning on the television or radio, the messages are being disseminated in an instant, making us responsive of what the media is trying to persuade. By then, we give a feed forward reaction from the feed in of information.

As to media’s responsibility in every country by means of politics: dissemination of information, creating public opinion, reflects public’s opinion and the watchdog of the government. The media’s disseminated information kept the readers/audiences form formulating opinions and thought, through the media; they also are our watchdog in which we are informed on what is happening in our country.

The role of media in economics simplifies on the popular culture wherein through advertisements, the people are being informed on the things which are “in” nowadays. They are persuaded to buy the product form the feed in information of the media.

As media’s social role, they are in truth entertaining and building the nation. Yes they are.

The popularity of Original Pilipino Music (OPM) can be cited, it is known because the media introduces it to us. Form the playing of songs, up to the extent on how specific bands/artists started in the music scene.

Through media on popular culture, we are being controlled, specifically our mindsets. It says “if you will purchase this product, you will be 10 times richer than him”. Same thing as eating in a renowned restaurant or bar, hanging out there makes you feel better because of the norms of socialization. Who told us that? The answer: the media itself.

But the media has its own extent as to what information they can bestow to us. They have rules, regulations and anti-obscenity law that will look after the eyes of children. Even children’s access on television is much easier.

Evidently, information is free and that the media has the right to freedom of expression form Bill of Rights Article III, Section IV.

The law states that, “No law shall be passed abridging the freedom of speech, of expression, or of the press, or the right of the people peaceably to assemble and petition the government for redress of grievances.”

The media have power over the minds of children. When a two-year old child learns to watch television show, for example Mickey Mouse Club House on Disney Channel, they are being controlled by the power of songs; they are playing it repeatedly for children to learn by heart. The song in Mickey Mouse lyrics: M-I-C-K-E-Y M-O-U-S-E (2x), It’s the Mickey Mouse Club House, come inside its fun inside (2x).

The media reins the mind of teens and adults. Watching a telenovela made them felt what the protagonist feels. Sometimes, they are putting their selves into the situations, with the compassion of what happened. They tend to cry, laugh and the like.

I myself have being won over by the media. The media controls my mindset. We are all controlled by media; they have the power to do so. It’s up to us how we are going to respond. Listening to RX 93.1 radio station with the News at Seventeen, by what they have told the listeners makes an immediate response to that, resembling what I have experience. My thoughts juggled if that information is true, if Britney Spears married and make a divorce with his man in the same day.

Edsa People Power III, I have been part of the said event, why? I have been persuaded by what I have seen on television screen, seeing a lot of people clamors for Ousting PGMA.

I may not be controlled a hundred percent by the media, but it sounds as if hypnotize me. In every walk of life, they are the source of information on a daily basis.

Who can enlighten the media didn’t control his mind? Even the president in a country has been controlled in decision-making. By watching television or listening to radio, he can formulate decisions form that information as to whether that country uses this tool for innovation and progression of his country.

Indeed, whoever controls the media controls the mind.